ANALYZE AND IMPROVE E-COMMERCE ACTIVITIES
E-commerce consulting
The importance of smart e-commerce needs analysis for optimizing online sales strategies.
What is involved in setting up a successful web shop?
Setting up and optimizing a successful e-commerce website involves a lot. We can help with this by offering expert advice and guidance. But what exactly are the key components of e-commerce consulting?
1. Package selection
There are several factors that determine which E-commerce package is the best fit for your business. If you have a B2B company then there are different choices to make than if you only deliver B2C. Or do you use multiple sites (multi sites) or multiple warehouse? Such matters are discussed. From this follows an advice which E-commerce package fits best.
2. Strategy Development
One of the foundations of a successful e-commerce website is a strong strategy. We can help develop a clear strategy that matches the company’s goals and target audience. This includes looking at positioning, revenue model and marketing strategy.
3. Technical analysis
A well-functioning website is essential for a pleasant user experience and achieving good results. We perform technical analysis to see if the website meets requirements in areas such as speed, security and usability. Based on the analysis, recommendations are made for possible improvements. 4. Conversion optimization
The ultimate goal of an e-commerce website is, of course, to generate conversions, such as purchases or sign-ups. We can help optimize the website to increase the conversion rate. This can be done, for example, by improving navigation, adding call-to-action buttons or optimizing product pages. 5. Online marketing
In addition to a well-functioning website, it is also important to attract visitors to the website. We specialize in online marketing and can help set up effective marketing campaigns. This can include search engine optimization, online advertising or social media marketing. 6. Data analysis
Another important part of e-commerce consultancy is data analysis. By analyzing data such as website visits, conversions and customer behavior, valuable insights can be gained. Based on these insights, decisions can then be made to improve website performance.
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