Benefits of Shopify
According to AmericaCommerce research, the e-commerce market in the US alone is worth as much as $ 220 billion. Moreover, the market is growing rapidly by almost 17% per year. In 2017, e-commerce retailing reached a peak of $ 370 billion. For the majority of people, the appeal of online sales has become too large to resist.
That said, developing an online store is a tricky and complex task. Thanks to effective hosted e-commerce solutions such as Shopify, users can easily and quickly set up an effective and mobile-friendly online store. That is why Shopify is one of the most successful and leading e-commerce platforms in the world. Although there are different shopping platforms that you can choose from, Shopify offers a number of advantages.
We discuss a number of important benefits of Shopify that make it one of the best e-commerce platforms.
Easy and quick to set up
Shopify offers entrepreneurs a simple way to quickly launch their online store without having to worry about development costs and servers. These challenges present themselves for various self-hosted platforms such as Magento. On the other hand, the admin interface of Shopify is very user friendly and clear; it is also fairly intuitive because all the different functions are logically structured.
Moreover, the user can easily find video guides and extensive documentation on the Shopify website.
One of the key priorities for a majority of startups in most industries, is to minimize operating costs without sacrificing functionality. This is where Shopify really shines in comparison to other platforms, because it has a good price-quality ratio. It has a relatively low monthly fee and in return you have access to many features that you need to be able to manage a reliable and secure e-commerce website.
Reliable and safe
If you have an online store, you will be confronted with personal and sensitive consumer information, such as credit card details. This is why you must ensure that the website is safe, fast and always online.
This is one of the main reasons why people rely on a hosted solution, because it offers unmatched reliability. And Shopify is no different. All technical issues, such as server maintenance or upgrades, must be properly taken care of to ensure that the shopping cart and online store are available 24 hours a day and that the relevant web pages are loaded quickly. You can enable SSL certificates for your online store to ensure that all customer data is encrypted and safe and that secure connections are passed on.
The success of your online store largely depends on what it looks like, especially the homepage. On this page, customers familiarize themselves with your brand. Shopify has beautiful design themes that can help your store to get started. Moreover, it is relatively easy to improve the look and feel of your online store.
As with WordPress, designers and developers can find unique and attractive shop windows with Shopify. This allows Shopify developers to easily build on top of the e-commerce platform and fully customize the shopping experience.
Essential marketing tools
Shopify has been developed to improve marketing, especially for many startups who want to keep their costs as low as possible and want to spread the word quickly. The basic package of Shopify contains advanced e-commerce analysis and SEO functions. With these functions you can follow your customers more easily and tell them how they can find you online.
For example, lets assume you discover that most of the new online visitors found the website when they searched for “the best white wines from France”. Using this information, you can then come up with a series of blogs on this subject and also include the bestselling white wines on the homepage. In addition to integrated and effective SEO tools, Shopify also offers a number of important marketing tools, such as customized gift vouchers, discount codes, social network integration, store statistics, targeted email marketing and a discount voucher system.
Abandoned shopping cart recovery
What do you do when a potential customer places an order on your online store or places the products in his shopping cart to leave without buying? Statistics show that more than two thirds of online customers usually do this.
This is where Shopify comes to your rescue, because it offers cart recovery service. The service can automatically track and inform potential customers (via email), reminding and persuading them to purchase the product. This is a simple and excellent way to increase sales.
Although Shopify supports different payment gateways, the platform also has its own payment gateway, made possible by Stripe. You do not need a seller account to use the service.